American Handcrafted™ Orlando Announces Seminar Schedule

August 27, 2018

WHITE PLAINS, NY, August 23, 2018 – Complimentary seminars are being offered to attendees at American Handcrafted Orlando, September 6 – 8, 2018. The Show, featuring a collection of unique makers offering one-of-a-kind products, will be held at the Orange County Convention Center, Orlando, FL. A special session will be offered to exhibitors, too. “We are pleased to offer programming with valuable information to thrive in today’s market,” said Allison Garafalo, Show Director. “Topics include social media, marketing and managing your brand and partnerships — all to provide our exhibitors and attendees with the resources they need to effectively compete.”

The schedule (as of 8.22.18):

Sept. 6, 11:30 a.m.
How Building a Community Will Increase Your Sales
Robin Kramer, co-founder of Flourish & Thrive Academy and owner of Red Boot Consulting will offer a look at the necessary ingredients to have a successful brick and mortar store in today’s digital world.

2:30 p.m.
Social Media is Just Like Being an Artisan
According to Lindsay Anvik, creativity is a knack for seeing the beauty in things and connecting with people are the keys to social media success. Her seminar will explore how to conquer social media with a creative mindset. She will share with the audience how to use their retail talents and handmade items to thrive online and drive sales.

Sept. 7,11:30 a.m.
Reshaping Retail: Shop Crawls, Pop-Ups & More
Lindsay Anvik will share new ways to drive retail revenue through new ideas and collaborations such as shop crawls, pop ups and the traveling show business. She will share examples of how other retailers have designed their events.

2:30 p.m.
Diane Sulg presents the Magic of Storytelling 
Plus Ten Top Tips for Selling Success

A special session is provided for exhibitors Friday, Sept. 7 at 8:30 a.m., given by Robin Kramer. It features a panel discussion exploring the importance of the brand story and partnerships.

American Handcrafted Orlando offers networking opportunities and is co-located with Surf Expo, a resource for east coast resorts, providing a wider range of products for the handmade buyer. Registration is open.

About American Handcrafted
American Handcrafted events focus on authentic craftsmanship and design showcasing established artists representing all mediums along with new and up-and-coming makers from the contemporary maker movement. American Handcrafted Orlando will be the first event to take place in 2018 under the new branding and will be held September 6-8, 2018 at the Orange County Convention Center. Attendees including art & fine craft galleries, modern gift & home stores, independent retailers, art institutions, e-retailers, national retail chains, and museums are expected to attend.

American Handcrafted is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about American Handcrafted Orlando can be found at

Allison Garafalo
(914) 421-3212